Earlier this year SMILEY and Reebok teamed up to drop part one of the 2022 collaboration celebrating the 50th anniversary of the original SMILEY® icon while also encouraging creativity and positivity. Part one was centered around the Reebok Classic Leather Pump highlighted by an upper covered in a White peel-off paint that over time will crack to reveal a bold, colorful graffiti print. Today, Reebok and SMILEY® announce parts two and three of
their 2022 collaboration.

Part two of the collaboration takes the design principals from the Classic Leather Pump 50th and applies them to the Instapump Fury 50th ($200). Much like the first drop, this silhouette features Reebok’s iconic PUMP technology and the same print on the upper. The PUMP ball, heel and outsole are adorned with spray-paint Reebok x SMILEY® 50th anniversary logos.

Part three and final installment of the collaboration is a much more expansive footwear and apparel capsule that unites both brands through its intention to spread positivity and uplifting emotions. Each piece of footwear is specifically designed to invoke happiness for the wearer through dreamy materials, happy hues and unexpected graphics and messages.

Some standout pieces from the collection include:

Club C 85 ($100) – Yellow and orange gradients are applied to this Club C to generate feelings of happiness and optimism. Throughout the tongue, heel and upper there are hits of yellow and black to pay homage to the original SMILEY® icon.

Zig Kinetica 2.5 ($130) – Peace and confidence will radiate off the wearer of this Zig Kinetica 2.5 due to the yellow and purple hues utilized throughout the shoe. Dreamy tassel suedes and terry linings further excite the senses when wearing this shoe.

Nano X2 ($150) – Reebok’s most versatile training shoe yet incorporates unexpected graphics and hidden messages to incite joy even on the toughest of training days. The shoe includes blue and green gradients to encourage feelings of growth and harmony.

Classic Leather ($90) – This Classic Leather is a representation of your extroverted and happy emotions with the light-colored upper and original SMILEY® detail on the heel of the shoe. To further unite the two brands the windowbox features the Reebok x SMILEY® logo lockup.

Instapump Fury 95 ($200) – The iconic SMILEY® makes its appearance on the legendary PUMP ball, heel and pull tab of this Instapump Fury 95. The upper of the shoe has a balance of bright pastel colors and yellow and black details referencing the original SMILEY®.

Shaq Attaq ($200) – Unexpected pastel colors are featured throughout this iteration of the iconic Shaq Attaq. The colors, paired with the SMILEY® accents, invoke feelings of happiness and optimism in the wearer.

Classic Leather ($100) – Available exclusively at Foot Locker and Champs Sports, this Classic Leather features bold SMILEY® logos and soft terry details to ensure the wearer takes the time to smile.

Paired with the footwear is a range of unisex lifestyle apparel reminding the wearer to take the
time to smile. Pieces in the line include t-shirts, crewnecks, a tracksuit and matching short and
hoodie outfits.

Look for parts two and three of the Reebok x SMILEY® collaboration to be available in unisex sizing on Reebok.com/smiley beginning October 28th.


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