Billionaire Boys Club/ICECREAM, the luxury streetwear brand founded by Pharrell Williams and NIGO, announces the opening of its brand new Miami, Florida flagship store.

Located in the iconic Wynwood neighborhood, the 5,000 square feet store introduces an immersive brand experience, alongside products and art installations. The new flagship allows the brand to expand its reach to customers within the U.S. for a dedicated D2C in-store experience.

Designed by SNARKITECTURE, a New York-based design studio co-founded by Alex Mustonen and Daniel Arsham, the space is a reimagination of the traditional retail model, taking the form of an art gallery, with the goal to drive social engagement and exploration. Snarkitecture’s project team also includes Victor Lee and Clarisse Empaynado, who relied on materials and finishes inspired by the Everglades National Park. Hints of greens and blues are used throughout the space and are applied to different material textures. The design utilizes environmentally-friendly materials, such as recycled plastics, glass and wood panels. What was once adark warehouse, the addition of two large windows along the facade brings natural light into the space. The store also features a spacious open-concept layout that was designed to meet BBC’s need for a flexible retail environment. Along the perimeter, a flexible display system is integrated with a central axis that features the cash wrap and the main window display. The store design highlights a central sculpture that was created by artist and Snarkitecture Co-Founder, Daniel Arsham. The exterior walls of the physical store will host special art installations that highlight artist partnerships. In addition to the exterior installations, these artist rotations will be launched in tandem with capsule releases.

The Miami flagship store will feature an array of exclusive collaborative products curated by Sarah Andelman, including Human Made, Comme des Garçons, Bamford, Yellowpop, Baggu, Bunny Shapiro, Krink, Humanrace and more. “We curated brands thinking of what would be the best to complete BBC and ICECREAM’s existing products and taking in consideration the Miami location and lifestyle,” said Sarah Andelman. “We kept in mind what Pharrell would personally like to find in the job and will regularly be refreshing and updating the selection for special events.”

Additionally, the store’s mainstay brands will be available including Billionaire Boys Club, ICECREAM, Billionaire Girls Club, Bee Line, Human Made, adidas, MEDICOM, Comme des Garçons PLAY, and more.

The Billionaire Boys Club Miami flagship store is located on 2545 NW 3rd Avenue with business hours from 10:00am to 6:00pm on Monday through Thursday, 10:00am to 7:00pm Friday and Saturday, and 12:00pm to 6:00pm on Sundays.

In Yeezy news, the adidas Yeezy 450 Stone Flax drops on October 21st.


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