Puma and actress and brand ambassador, Lauren London will be linking up for second collection dubbed the Lauren London x Puma L.A. Love Story Collection.
Consisting of footwear and apparel, the Lauren London x Puma L.A. Love Story Collection is inspired by the city that raised Lauren. L.A. Love Story is a physical manifestation of Lauren’s love for her hometown, which celebrates and honors the community and city that has shaped her. The hues used in the collection are inspired by the Los Angeles landscape and special pieces are emblazoned with a motto from Nipsey Hussle that Lauren keeps close to her heart “it’s not on you, it’s in you.”
“I created this collection with PUMA to be a physical manifestation of my love for L.A.,” said Lauren London, actress, producer, and creative. “L.A. is the city that made me who I am and I’m excited to share my world and give everyone a little piece of me and my personal style.”
The footwear from the Lauren London x Puma L.A. Love Story Collection includes the PUMA Suede, Slipstream and Leadcat slide. While the unisex apparel pieces include a track jacket, track pant, hoodies, shorts, men’s and women’s boilersuits and more. The unisex collection is a mix of timeless streetwear infused with Lauren’s effortless style.
The Lauren London x Puma L.A. Love Story Collection will be available starting November 11 on PUMA.com, the PUMA mobile app, PUMA NYC Flagship store, Foot Locker and select retailers globally.
In other news, the Eastside Golf X Air Jordan 12 drops this weekend.