Big news coming out of Jordan Brand as they have just announced the launch of Jordan World of Flight Milan.
Jordan World of Flight Milan is a first-of-its-kind retail experience. Located in Milan, Italy, World of Flight is the future of Jordan retail: a destination to celebrate the legacy and future of basketball culture. Previewed below, the new Milan store is grounded in its surrounding community and sought inspiration from local artists and creators as well as the area’s connection to basketball culture.
Jordan World of Flight Milan is a 363-square-meter premium retail destination located at Via Torino, 21. The store, which opened today, carries Jordan Brand footwear and apparel for men, women and kids. Jordan World of Flight Milan offers access to the latest product as well as customizable product offerings, convenient digital pickup experiences, and Nike Member–only events, like elevated SNKRS pickup experiences. Made for the Jordan consumer, design features in the store include a Members Lounge for connection and activation.
Local materials were used as a part of the store buildout, and local artists created art and murals throughout the door that tell the stories of local basketball courts and teams, the surrounding community, and Jordan folklore and connections to Milan and Italy. Stefano Summo is one of these artists, an Italian illustrator whose love of hip-hop music, cinema and sports inspired the work that’s seen in store.
Additionally, London and Paris-based photographer Tom D. Morgan’s work will be on display in the door. A Jordan fan since the mid ’90s, when he woke up at 4 am to watch MJ play, his “Environments” project was shot in 10 cities across Europe for Nike, showcasing and capturing local sports arenas and celebrating the community around them.
via: Nike