Jordan Brand loves the kids! Made exclusively for the small-footers, here is an official look at the brand new Jordan Brand 23/7

The Jordan Brand 23/7 is highlighted by its easy-entry design and function. The ease of entry on the shoe gives the kids the freedom they need to run around & play and simply worry about being a kid! In addition to being a very functional and convenient sneaker, it also gives the kid a level of independence while being and feeling comfortable throughout the wear.

“Part of why we designed the 23/7 is because we wanted to create a shoe that is an everyday part of a kid’s world. Kids want to get into their shoes quickly to get out and play — this shoe enables them to do just that. Designing the Air Jordan signature shoe is such a magical process, and being able to apply that same thinking to the design of the 23/7 is no different and can be just as rewarding.” – Tate Kuerbis, Jordan Brand Design Director for Kids Footwear.

The Jordan Brand 23/7 comes with an intuitive step-in design, a secure lockdown system, and forefoot flexibility, all which are welcomed features for early walkers. A Jumpman-branded midfoot strap, dual pull tabs, a mix of materials used on the upper and wavy midsole round out the main features of the sneaker. Below you will find images of the Jordan Brand 23/7 Bloodline, which is set to debut on January 16th. Additionally, the Purple pair (Sky Fundamental) will debut later on this month, while the Dunk on Mars iteration is slated for a February release. You can also expect even more colorways of the Jordan Brand 23/7 to debut throughout the year.


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