Puma brand ambassador, Dixie D’Amelio, will finally be getting her first footwear collection with the the global sports company.
Previewed below, the Dixie D’Amelio x Puma Footwear Collection combines iconic PUMA silhouettes with bold designs and authentic cobranding. The collection includes special iterations of the RS-X, Defy, and Mayze silhouettes. Each style opts for tonal color scheme the majority of the upper decorated with “verified” easter eggs featured on the tongues for superfans.
The Dixie D’Amelio x Puma RS-X ($120) is inspired by Dixie’s creativity in the studio, it features sound waves at the Formstrip and a “verified” easter egg at the tongue. Its bold, disruptive upper sits atop a midsole featuring the comfiest RS technology.
The Dixie D’Amelio x Puma Defy ($110) comes with a fresh redesign inspired by getting ready backstage before a performance. Its sporty, slip-on silhouette has a high rebound foam sole for comfort, plus authentic cobranding, Dixie’s cloud graphic, and a “verified” easter egg at the tongue.
The Dixie D’Amelio x Puma Mayze ($100) is ready for the stage and beyond. This take on the Mayze features a stacked sole and contrasting rubber tooling, plus tonal colors and “verified” easter eggs for superfans.
The Dixie D’Amelio x Puma Footwear Collection dropped today at select retailers and PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store, FootLocker.com, ChampsSports.com, FootLocker.ca, ChampsSports.ca, and select Foot Locker, Foot Locker Canada, Champs Sports, and Champs Sports Canada stores.
In other news, look for the Nike Dunk High Premium Faded Spruce to debut next week.