Reebok has just revived the Premier Road Plus VI from its historic ‘00s-era ‘Premier Series’ of running footwear. With the introduction of the ‘Premier Series’ in 2003, Reebok sought to reconnect with its storied running heritage. The result: a series of no-frills performance running product featuring new and cutting-edge technologies that would help reinvigorate a stagnant running footwear market. Premier Road Plus arrived as part of the series that year, with new iterations introduced yearly leading up to the model’s final instalment – the Premier Road Plus VI – in 2009.

Reflecting on the end of a pivotal era in Reebok performance innovation, Premier Road Plus VI returns in 2023 featuring a textile-synthetic mixed-material upper, textile lining, TPU midfoot transition plate, two-piece rubber outsole, and DMX Foam cushioning, which (as described by a 2004 Reebok Running ‘Premier Series’ catalogue) “creates dynamic cushioning through air channels molded in foam to deliver a traditional ride in a longer lasting, more lively feeling system.” Wanna cop? The Reebok Premier Road Plus VI is available now from and select retailers (with additional colorways available depending on store and location) for $110.

Releasing this weekend is the Air Jordan 1 High OG UNC Toe, is this a must cop?

images: Reebok