adidas has just revealed the all-new SWITCH FWD, as it continues its commitment to unwavering innovation in the pursuit of only the best for all runners. Constructed using cutting-edge design processes, the shoe’s engine–the EVA compound midsole–features intricately designed voids that collapse and spring forward, converting weight into forward motion; unlocking the potential of athletes of all levels by moving them forward with every stride. The result is a smooth-running experience that’s unique to forward technology-fueled running shoes. The soft EVA compound midsole, working in unison with the TPU plate, ensures a stable and cushioned transition through the forefoot and midfoot during the forward motion process.

Additional features of the new SWITCH FWD include a lightweight Continental outsole, which gives runners extra grip in all weather conditions. This is complemented by a lightweight engineered mesh upper, which features. strategically placed windows on the forefoot and midfoot, for enhanced breathability. The shoe launches in a primary white and silver violet colorway with lucid lemon detailing for women, and a primary white and wonder blue colorway for men with lucid lemon accents. The sneaker is priced at $140 and is available now via

Here’s your reminder that the Air Jordan 3 Palomino makes it way to retailers on July 29th.

images: adidas