Earlier this year BSTN retailer took part in the inaugural adidas Consortium Cup. The footwear design tournament brought together 16 of the world’s best sneaker stores going head to head for the chance to be crowned the best of the best. The winning shoe from each round was produced in limited quantities and were going to be made available for purchase at a later date. A total of 15 sneakers that were once visions, were going to come to life. BSTN came out victorious versus Commmonwealth in the first round. As a result, the BSTN x adidas Samba Consortium Cup entry will finally be releasing to the general public this week.
The BSTN x adidas Samba Consortium Cup opts to keep things as classic as possible, while also attempting to provide a fresh perspective on the OG. This contemporary take on the adidas Samba places the focus on material stories and premium quality execution. Taking a deeper dive on the sneaker’s design you will find key details such as the patent leather on the toe box, ad the classic Three Stripes branding being dipped in super-soft black
nubuck. Every piece of the upper is given special treatment without distorting the characteristic aesthetic of the OG Samba. Although the OG Samba’s unique color blocking remain intact, it is paired up with new subtle features such as the chenille patch on the neoprene tongue and a PVC-reinforced eyestay that features the BSTN Brand logo. Lastly, the BSTN x adidas Samba Consortium Cup is given a custom-built, molded heel tab to further add to the uniqueness of the design.
Shown below, the campaign features BSTN family friend and three-time Champions League
winner David Alaba (Real Madrid) in a playful take on the concept of athletes endorsing products with varying degree of genuineness.
Need a pair? The BSTN x adidas Samba Consortium Cup will debut exclusively at BSTN in stores and
online on Wednesday, November 15th, followed by a wider release at additional retailers, including the adidas
Confirmed app on November 22nd.
In other news, the highly-anticipated Nike Kobe 6 Protro Reverse Grinch is set to release on December 16th for the retail price of $180.