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The Kansas City Chiefs’ victory over the Miami Dolphins proves that the NFL audience will travel anywhere football is aired. According to ESPN, the AFC wild-card game was streamed on Peacock and is the most-watched event on a streaming service.

As per Nielsen, the Chiefs’ win drew an average of 23 million viewers across Peacock, NFL+, and NBC affiliates in Kansas City and Miami. Nielsen’s Sunday night report indicates that the game achieved a total reach of 27.6 million viewers.

In comparison, last season’s streaming matchup of the Los Angeles Chargers and Jacksonville Jaguars averaged 20.61 million viewers. There is power in the Chiefs.

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In the modern world, social networks play a key role in popularizing sports teams and events. This is clearly seen in the case of the official Instagram account of the Kansas City Chiefs (@chiefs). According to data from the comparation team at CasinospotFR, as of December 31, 2023, @chiefs had 3,264,148 followers, but by January 16, 2024, this number increased to 3,357,838, signifying a growth of 93,690 new users in just 16 days. This increase in followers not only reflects a heightened interest in the team following matches and newsworthy events but also opens up new opportunities for monetizing the account. For instance, the cost for a sponsored post on the @chiefs Instagram account can range from $5.48 million to $8.22 million, a significant sum for further development of the team and promotion of American football.

Kansas City Chiefs

The post SOURCE SPORTS: Kansas City Chiefs Wildcard Win Sets Record for Most-Watched Event on Streaming Service first appeared on The Source.

The post SOURCE SPORTS: Kansas City Chiefs Wildcard Win Sets Record for Most-Watched Event on Streaming Service appeared first on The Source.

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